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Music Nomad Article: Keys to Successful Merch Sales at your Shows

Keys to Successful Merch Sales at your Shows by Moonstruck Promotions

It's nearly Showtime; Do you know where your MERCH is?

You're loaded in, set up and soundchecked. Your stage is set with extra bottled water, sticks, strings, picks, batteries and towels.  You're fueled with food, hydrated and dressed appropriately for your performance. And remember this is a performance. They call it a show not a cook-out and the glory days of grunge are done. You're ready to relax for the hour or so before doors.

Hold on there, Rock Star. Where's your merch?

Whether it's a space and table provided by the venue, a custom designed set piece or a travel suitcase, your merch presence is one of the most important tour revenue sources and well worth an investment in time and energy. Selling tee shirts, hoodies, caps, cds, keychains or branded jewelry helps build a band's bottom line and provides instant souvenirs for fans. Branded merchandise is like a walking, talking billboard for your group.

Be sure your merchandise set up is visible. Proper lighting is essential. A string of holiday lights, a cool lamp or candles set a mood around your merchandise, encouraging people to take a peep at what you have to offer. Think of it as a store front. I once traveled with a band who had a masterful merchandiser. He sold snap shots of the band in frames he'd purchased at the dollar store, he had candles and incense at the merch table, and his arrangement of items for sale was nothing less than spectacular.

Consider not only what you'll sell but how it will travel and be set up. Arrange an inventory sheet and always have a bank before selling. Be sure to have your physical email list prominently displayed so fans can sign up to get the latest news. A great merchandise set up not only produces revenue but is a sign of professionalism in the music market place.